Ralph Steadman

Modernism

Roughly 1860-1960 (Modern period)

Pre-modern - Traditional
Post-modern - roughly 1960's - turning point

• Modernisation - technology/ rationalisation/ industrial
• Modernity - modern society/ to live
• Modernism - critical theory in arts

1860's beginning of modern Paris. All got re-built to accommodate commercialistation.

• Capitalism
• Commercialisation
• Comodity 

All kicked off by French revolution and industrial revolution.

Modern - about the present rather than the past.

Crystal Palace (1851) year of great exhibition

Joseph Paxton - based on greenhouse

Pre-fabrication - factory produce elements for building so it is cheap and can be taken down and re-built easily.

Modernism attempts to be universal.

Stephen Raw

Brief 4

You are required to produce the following;

1. Research a variety of serif, sans serif and hybrid fonts, their histories and usage.

2. As a team gather/collate and present in an A3 format a body of typographic research in response to being allowed access to the Fred Aldous designs archive. 

3. Individually create ONE serif OR non serif OR hybrid full font in both upper and lower case including numerals 0 to 9

Guidance notes;

• The font must utilise, as it’s starting point the Fred Aldous designs archive.

• The font has to support and be sympathetic the logo/branding mark of the company.

• One of the key functions of your font design is that it will be implemented on in store signage/store map and potentially packaging.

• Consideration of the fonts used on the company website is crucial and must form part of your research as your font will be used in conjunction with the existing companies branding.

Final Images - Project 3

These were the two images I will submit for my final t-shirt design. I wasn't sure whether to include colour into my image or if I should leave it as a line drawing. Personally I think it looks a little bit better for a t-shirt if it was a line drawing I think. Penguin Prison is the name of the Artist of the song I chose and the song is called 'A funny thing' including the lyrics 'you can't argue with the radio god'. It was quite a hypnotic song which made me envision a young child being completely zoned out whilst listening to it.

Mechanical reproduction

Some time in the 1980s The Guardian ran an April fool’s article on the ‘first’ photograph. Shown on the front page this was deemed to have been taken in the 1790s by a monk in Japan. - spoof.

The first authentic photograph is the fixing of a camera obscura image.
The means of fixing an image is all that distinguishes a photograph from a projected image.
Does the camera see what we see?

When we speak of a copy without an original we call it a ‘simulacrum’.
Roland Barthes meditated on the photograph for much of his professional life. His book Camera Lucida best shows this. There he reproduces a photograph of a condemned man and adds the remark ‘he is dead and going to die’. This too raises the question of temporality – we see that he is alive in the photograph but we know he is dead – there is a conflict between perception and memory.

The difference between photographs and paintings is more than a matter of their resemblance to things or even their resemblance to each other. Often a painting is said to be ‘photographic’ when it is realistic. Yet we know that photographs may not appear to be realistic.

• Conventional signs/ image - letters, punctuation, words etc.
• Iconic signs/ image - pictures
• Indexical signs - indicates something: Shadow indexical of man/ smoke indexical of fire/ footprints etc

Indexical is evidence of presence e.g photograph.

Photo is documenting truth - manipulating this brings it back to painting.

Simulacrum - a copy without an original

Ralph Steadman

 





Ralph Steadman was mentioned in a lecture that we were given and automatically I enjoyed looking at his work. This has influenced me quite a bit due to the glasses and the weird outlook he has when sketching people.