Brief 4

You are required to produce the following;

1. Research a variety of serif, sans serif and hybrid fonts, their histories and usage.

2. As a team gather/collate and present in an A3 format a body of typographic research in response to being allowed access to the Fred Aldous designs archive. 

3. Individually create ONE serif OR non serif OR hybrid full font in both upper and lower case including numerals 0 to 9

Guidance notes;

• The font must utilise, as it’s starting point the Fred Aldous designs archive.

• The font has to support and be sympathetic the logo/branding mark of the company.

• One of the key functions of your font design is that it will be implemented on in store signage/store map and potentially packaging.

• Consideration of the fonts used on the company website is crucial and must form part of your research as your font will be used in conjunction with the existing companies branding.