Ended the Elizabethan journey regrouping everyone after the war. Became tradition making ancestors proud.
1962 "You've never had it so good" Projecting positive image/ building moral/ increasing popularity.
Nation as a family - Metaphor/ portraying a message.
Logo
- Bunting - fair, party, celebration
- Helmet - classical
- Compass - directions
Designed by Abraham Games the logo was used all over.
After war everything was black with coal - festival was designed to be colourful and bright.
A lot of contempory art was included such as sculptures to help people to look to the future.
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