Ralph Steadman

Modernism

Roughly 1860-1960 (Modern period)

Pre-modern - Traditional
Post-modern - roughly 1960's - turning point

• Modernisation - technology/ rationalisation/ industrial
• Modernity - modern society/ to live
• Modernism - critical theory in arts

1860's beginning of modern Paris. All got re-built to accommodate commercialistation.

• Capitalism
• Commercialisation
• Comodity 

All kicked off by French revolution and industrial revolution.

Modern - about the present rather than the past.

Crystal Palace (1851) year of great exhibition

Joseph Paxton - based on greenhouse

Pre-fabrication - factory produce elements for building so it is cheap and can be taken down and re-built easily.

Modernism attempts to be universal.

Stephen Raw

Brief 4

You are required to produce the following;

1. Research a variety of serif, sans serif and hybrid fonts, their histories and usage.

2. As a team gather/collate and present in an A3 format a body of typographic research in response to being allowed access to the Fred Aldous designs archive. 

3. Individually create ONE serif OR non serif OR hybrid full font in both upper and lower case including numerals 0 to 9

Guidance notes;

• The font must utilise, as it’s starting point the Fred Aldous designs archive.

• The font has to support and be sympathetic the logo/branding mark of the company.

• One of the key functions of your font design is that it will be implemented on in store signage/store map and potentially packaging.

• Consideration of the fonts used on the company website is crucial and must form part of your research as your font will be used in conjunction with the existing companies branding.