Typography

Typography - form - writing
                    - visual grammar
                    - visual communication

The arrangement of words and phrases to create well-formed sentences in a language.
Typography is the art and technique of arraigning type in order to make language visible.
The arrangement of type involves the selection of typefaces.
Typography is the practical and artistic arrangement of type and printing with type.

Aesthetics continued

Seminar groups to consider the value of aesthetics in contemporary visual culture 


What beauty is about? - Functional, Emotion, Pretty, Neat, Fun. Pleasant things work better.
Fear effects the way the brain works.
The use of candy to make people happy easier to solve problems.
To get work done you must set a deadline taste, sound, colour, appearance - visceral level - subconscious behaviour, walking, talking.

Aesthetics - the brand of philosophy dealing with such notions as the beautiful, the ugly, the sublime, the comic, ect.
As applicable to the fine arts, with a view to establishing the meaning and validity of critical judgements concerning works of art, and the principles of underlying or justifying such judgements.

Elsa Mora

Brief 2

All students are required to produce a series of designs for the front and back covers of the four provided styles of sketch-books.

You are required to tailor your designs to reflect a promise that each style of sketch-book offers a consumer that you have identified.

You are only to use text and no images in the production of your designs.

Aesthetics

Explore how the word is used and compare.
Aesthetic - Beauty, perception of the senses. (Touch, taste,hearing, sight and smell).
Aesthetic also means 'of the senses' - Anesthetic means dulling the senses.

Conception - Mind.
Perception - Visual.

Beauty, truth and goodness - perception over conception.
Beauty is subjective - going on in the mind, there is no common view as everyone is individual.
It is a matter of free liking.
To have proper judgement we should have no interest, separating ourselves from interest and taste.
Association creates interest.
Dis-interest - subjective judgement is universally valid.
You have to see something for it to be beautiful - 'goodness' doesn't have to be seen.

         "Form ever follows function, this is the law." - Louis Sullivan

Photography.

         "You can't judge a photograph for it's own sake" - Roger Scruton

Photography is a message without a code unlike paintings, drawings, lines and crosshatches etc. It is a physical record of something. They are like shadows.

Sublime - goes on forever/ uncontained

Sketchbooks

Points that need to be considered when analysing sketchbook work;

• Is it filling the page completely/ consider spacing
• Sketchbooks will be different depending on the brief
• Random ideas or ideas leading towards something?
• Experimentation
• Aesthetically pleasing - good layout to look at
• Learning/ personal gain/ commercial gain

Society 6 is a website that could be used for inspiration, with plenty of artists selling their work in many forms.

http://society6.com/

Sketchbook Practice

These two images of sketchbooks are vastly different. The first one by Duke Riley is quite collage like using browns and old letters/ photos to add a retro effect. I would like my work to be more messy and loose but I seem to be too stuck in my perfectionist ways!

The second artist is one of my all time favourites, Andrea Joseph. She is more of a perfectionist like myself. She creates a lot of drawings using biro crosshatched to the point where the images look shaded very detailed. I love almost every single piece of work she does.


http://andreajoseph24.blogspot.co.uk/

Reflective Writing - Rowan Bailey

Drawing practice - finding out what the world looks like and showing yourself. Always maximise what you do - development, repetition. Sketch book as diary Construction - placing things together, not just drawing. consider how sketch books are used and why? Reflection - diary, ideas, research content, development, scrapbook, experimentation, visual language, habit- evolution, progression, mistakes, play, interpretation.

My Effective Design Idea

I was thinking about doing my piece on prescription glasses. Reasons for this are that they fit their purpose, they are specific to the individuals needs by the size, prescription and taste.
I need to identify the designer/ inventor and the date.
Benefits include:

• Allow you to see
• Stays on face allowing constant vision without hassle
• Different patterns and designs to fit the different needs or desires 
• Comfort fit ti you personally - Nose and ear pads.

Effective design should add use and meaning, should serve a purpose and should be reliable.

Personally I think the prescription glasses fit all of these.

Effective design

Write 500 words about effective design and your subject.
6 keywords that are appropriate - qualities of effective design.
Effective on a personal level

• Taste and opinion
• Connection / relation to own personal life
• Purpose
• Social conditioning

Take into consideration:

Is it effective in a functional / practical way or form.

Identifiable design E.g. logos that are recognizable.

Got to be able to trust it to keep its popularity and function.

Audience preference - gaining trust in a brand and engaging / speaking with audience.

Cost effective - Pay more for status and taste.

Economic factors.

Design is coded to speak to different sectors of the market - Target audience/ style/ type/ imagery

Look around high streets at shop logos or banners and who they are aimed at. How you can change these - colour, type, size etc.

Andrea Joseph

I love Andrea Joseph. The majority of her work is created using biro but looks like it has been shaded perfectly with pencils.

http://andreajoseph24.blogspot.co.uk/

Chan Hwee Chong

Anton Marrast

Audrey Kawasaki

The faces that Audrey creates seem to a lot of the time include a sadness in their eyes.

faces